“Sanpangdan × Wufangzhai: ‘Three and Five Bring Auspiciousness, Zongzi Meets Seeds’ – The most ‘shippable’ Dragon Boat Festival duo is here!”
As the Dragon Boat Festival approaches, Sanpangdan – the leading premium sunflower seed brand in China – has officially teamed up with Wufangzhai, a time‑honoured Chinese brand with centuries of heritage, to launch an exclusive festive gift box: “State‑Guest Souvenir × Time‑Honoured Chinese Brand.” This collaboration brings together the finest quality of a beloved national brand with the ritual of a traditional festival, creating an innovative new pairing of “zongzi + sunflower seeds” that promises to make the holiday more flavourful and more stylish. As two iconic national brands join forces – Wufangzhai with its century‑old intangible cultural heritage skills and legendary zongzi, and Sanpangdan renowned for its irresistibly crisp, premium seeds – the duo declares to all: this is how Dragon Boat Festival should be enjoyed – one bite of sweet, sticky rice and one crunch of savoury perfection!
This collaboration pays tribute to tradition through uncompromising quality. Embracing the auspicious theme “Three and Five Bring Good Fortune” and the quality pledge of “The Finest of Three and Five,” the partnership infuses festive blessings into every flavour and brings a quality lifestyle into everyday moments. The highlight of this collaboration is the exclusive “Finest of Three and Five” gift box, featuring two specially crafted zongzi varieties that break away from conventional flavours to deliver a truly unique Dragon Boat Festival taste experience. The box harmoniously blends Wufangzhai’s century‑old signature zongzi with the premium quality of Sanpangdan’s “ruby‑red jujubes” and “7A sweet glutinous corn.” Through expert formulation, the flavours are distinctive and balanced – complementing Wufangzhai’s soft, chewy texture with Sanpangdan’s natural, wholesome taste. Whether you prefer classic sweet zongzi or a lighter, refreshing flavour, there’s a perfect match waiting for you.
Dragon Boat Festival: 3 × 5, a feast of flavour! Whether it’s a family reunion dinner, visiting relatives and friends, a casual get‑together, or a relaxing binge‑watching session, zongzi paired with sunflower seeds makes the festival even more delicious. The soft, rich zongzi – perfectly matched with the plump, crispy, and flavourful Sanpangdan seeds – creates a complementary taste experience, bridges diverse social settings, and weaves heartfelt connections. One bite, savoury and tender; one crunch, crisp and sweet. This is the true ritual of the Dragon Boat Festival. Sanpangdan × Wufangzhai – may every reunion be accompanied by good food, and may every festival be warmed by shared moments. Three and Five bring blessings; savour zongzi with every crack. From Sanpangdan, we wish you all a happy Dragon Boat Festival and a life filled with joy and prosperity!